Pere Marquette Line Steamers

When the Pere Marquette Railway announced it would discontinue steamship service in favor of running railroad carferries, local shippers and travelers were confronted with the end of a service upon which they had relied for two decades. Learn how German immigrant Gus Kitzinger saw a need and filled it by starting a new shipping operation, which he called Pere Marquette Steamers, for name recognition, in a brilliant early “branding” campaign.  And try your hand at the wheel of Kitzinger’s steamship Nevada.